It’s a journey that starts with data.
Data
Basic services which set you out on your own data journey - data broking, data auditing and data remediation.
Information
Services to transform your unstructured data into valuable information - data integration, data management, CRM support and donor profiling.
Insight
Applying analytical and data mining techniques to structured information to release the value it holds - segmentation, personas, predictive modelling, optimisation and customer journey mapping.
Leverage
Leveraged solutions which combine our individual services to take you step by step on the journey to enlightenment - data strategy, new donors, loyalty, lifecycle marketing and resource planning.
Building on more than 35 years of experience.
We work with small and medium sized charities, offering strategic guidance and hands on support to help you get the most from your data..
We will show you how to organise and use your data to:
- Find and win new donors
- Keep them for longer and increase average donation
- Communicate your charity’s personality in a crowded space
- Improve personalised, engaging communications in online and offline channels
Let’s have a chat about extracting value from your data
You are collecting and storing data of all kinds, across a variety of channels and touch points. However, many charities are not cleaning and combining their data to get a rounded, single view of donors and potential donors – why?
When context is added, data becomes a valuable asset – providing the enlightenment and clarity which leads to reliable, repeatable and measurable outcomes for your charity.
Let’s have a chat about extracting value from your data
Data services to ensure you take the best foot forward
These services ensure you set out with the best, clean data for your email, CRM and analysis. We will clean your own data and then find you the best third party data where required
- Data broking - we will recommend and purchase data for various tasks. Our recommendations will always be independent based on what is best for your needs
- Data audit - we will assess your data quality and whether it is fit for purpose. The audit will give you detailed insights into any data issues with an informed recommendation for tactical and strategic improvements.
- Data remediation - we will clean, deduplicate, enhance and maintain data quality. Working with clean data ensures that your campaigns deliver maximum value based on accurate, reliable analyses.
Information services to help data delivers greater value to your marketing strategy
Data integration
These are processes to combine disparate data files to create a single donor view - a critical step in the development of donor insight. Or approach avoids the need for more expensive technology, is low cost and fast to implement, meaning you can start to realise the value sooner.
Data management
Here we provide a cost effective management and maintenance solution for your marketing data. We build in data quality to ensure your data is GDPR compliant and ready for action.
CRM
Consultancy and support to leverage the use of your CRM system. Often CRM’s fail to deliver the anticipated benefits, we will work with you to provide the context and the strategy to deliver consistent and repeatable ROI.
Profiling
This involves developing detailed descriptions of your donor types - a cost effective way of understanding who your donors are and which prospects are likely to become donors. This means you can focus your time and resources on people most likely to donate.
Insight services combining analytical and data mining techniques
Using these techniques on structured and accurate information releases the value it holds – answering all the key questions you have about finding and winning new donors.
Given the right data, insight can tell us who your donors are, how often they give, how long they are likely to remain donors and identifying signs they may stop giving. This information is crucial for understanding how and when to communicate with them, what messaging will resonate and what to invest in retaining them.
- Segmentation - identifying groups of donors that share common characteristics
- Personas - creation of donor types to aid communication
- Predictive modelling - statistical analysis to predict individual’s reactions to marketing
- Optimisation - fine tuning and refining marketing stimulus throughout the donor funnel
- Customer journey - defining and mapping the journey of segments to understand the key moments to deliver appropriate marketing communications.
Wherever you are in your data journey we can help
Get in contact today to see what’s possible
impact@atelier-studios.com
02380 227117