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Unity Online

Website redesign

Project Overview

How we redesigned Unity’s website to showcase their community support services with improved accessibility, user engagement, and internal management capabilities across Test Valley.

Project Brief

Unity is a non-profit incorporated charity supported by Test Valley Borough Council and Hampshire County Council, dedicated to providing comprehensive community support services across Test Valley.

Unity approached us with the goal of redesigning their website to better showcase their varied services and improve accessibility for all community members. As a community-focused organisation, Unity offers a wide range of services including information and signposting, social prescribing, home support, and numerous other vital community programmes.

The charity needed a modern, user-friendly platform that would allow their internal team to manage content independently while meeting strict accessibility standards and enhancing community engagement through improved functionality and user experience.

Our Approach

We developed a comprehensive website redesign strategy focused on Unity’s dual needs: presenting their services clearly to community members while empowering their internal team with robust management tools.

Our approach centred on creating distinct branding for each service area under Unity’s cohesive brand identity, implementing unique colour schemes that help users navigate between different departments while maintaining brand consistency.

Accessibility was a cornerstone of our design process, ensuring the website meets WCAG standards with proper colour contrast, screen reader support, and inclusive design practices. We implemented flexible drag-and-drop content blocks, allowing Unity’s team to easily update and manage the website without external support.

Key features of the website included a mobility hire shop with booking system, appointment scheduling, volunteer opportunity listings, and a self-managed community directory with admin approval workflows.

The Result

The redesigned Unity website has delivered significant improvements in both search performance and user engagement. Organic search performance showed remarkable growth with clicks increasing by 71.8% and impressions rising by 141%, while the average search position improved dramatically from 30.7 to 18.5, demonstrating enhanced visibility for Unity’s services across Test Valley.

User engagement metrics exceeded expectations across all channels, with page views increasing by 100.24% and average engagement time rising by 87.79%. The engagement rate improved by 23.27% while the bounce rate decreased by 27.41%, indicating that users are finding the information they need more effectively and engaging more deeply with Unity’s services and resources.

Distinct service area branding successfully guides users while maintaining cohesive Unity identity
Full WCAG accessibility compliance achieved, making services inclusive for all community members
Internal team empowered with drag-and-drop content management and booking system tools

Increase in Clicks

increase in impressions

141

increase in engagement time

decrease in bounce rate

It has been a delight to work with Atelier and have them design and deliver our new website.

They are knowledgeable in their field and incredibly friendly and approachable.

From our initial contact with them, through to the design and build phases and on to the website launch, they have been consistent and reliable, and were always on hand to respond to any query we might have had. Nothing ever seemed to be too much bother for them.

In short, our new website was delivered stress free, with no fuss, and the end result is amazing, generating a lot of positive responses from people who use and visit it.

I am almost sad the process is over as I will miss our weekly catchups, and regular contact with the developers. Many thanks Atelier, you have been amazing. Service outstanding!

Keith Elcombe

Unity Online